The goal is the launch of a pan-European campaign on fisheries to raise awareness of citizens on the impact of European fisheries on fish stocks and diversity in Europe and beyond.

This first phase will develop a concise three-year campaign plan that is agreed by a limited number of key partners. More extensive partnership building and contacts with aquaria and zoo will be undertaken in the second phase. It will deliver:

1. Defining the content
• A preliminary overview of awareness raising activities ongoing and materials used in Europe
• A review of research on the knowledge of European citizens on fisheries issues
2. Establishing the core partnership
• A proposed set of partners and agreement with a core set of partners
• An engagement strategy with potential partners
3. Developing the campaign plan
• A set of key messages the campaign is to convey to its target audience
• A rough action plan for the campaign
• A budget and time plan

Key background documents for this work:

One-pager on developing the campaign

Consultancy contract

Project proposal